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SEO Software: Pros and Cons

One of the common trends in a nowadays SEO is a tendency to avoid using automated SEO tools. It is even said that using automated software can damage your search engine positions. On the other hand, search engine optimization is a sphere where the amount of dull routine job is huge. Doing all of it by hand is much more difficult and is a time-waste. So in this text we will split different SEO software into groups basing on its purpose and will try to find which jobs can be performed by hand indeed, and which ones are better to perform automatically.

1) Content creation. There are a lot of applications that provide automatic synonymizing of any text. There are tools that even claim to create human-readable texts produced 100% automatically. Obviously, until machines will start to comprehend the sense of a text, they won’t be able to provide a more or less good automated content. That is why this task should be performed 99% manually for now. Hire a good copywriter and create a good, unique content for your website, instead of putting those funds into some “advanced” tool that does this automatically.
2) Gaining backlinks. This is the second important SEO action, though somebody could name it the first. A quality link building needs you to look over tons of possible link partners and filtering only those sites that are strongly related to your one, having a quality content and a trust rating at the same time. Such task can be made automatic a bit, because you don’t have to locate possible linking sites manually. However, the final decision still is upon you. It is you who should consider the quality of websites and judge their relevance to your site. Finding link partners is as low as 10% of a job. The rest is done manually.
3) Monitoring search engine positions. Basically, you use this to monitor your efforts – whether you’re doing right, or your activity misses the target. One of the biggest mistakes here is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. In most cases you don’t need that amount. If your website isn’t located within the first 20-30 results – nobody locates it anyway. So in a SEO practice it is better to restrict web position checks with first 40-50 results. However, if there is a large volume of keywords to check, the process may still consume a large amount of time. And here is where an automatic tool is really needed! With an automated SERP checker you can save tons of hours comparing to what you would spend if did that yourself. However, you should stick with search engine friendly applications, to exclude potential issues with your IP being banned by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite easily. However, true gems in that field are still achieved through a manual job.
5) Discovering keywords related to your sphere is another job that is easy to automate. And you are really cheating yourself if you think that you can handle without any of the automated tools over there. You can save a bunch of time and lose virtually nothing. There are many methods of finding quality keywords and many of them can be dug through automatically.

In conclusion, every SEO work needs its own approach on SEO tools. Some tasks are automated easily as shown above, while others still need you to work with your hands and your brain.